
AdVenture Capital
AdVenture Capital funds student-led solutions to create healthier school communities.

The Program
AdVenture Capital (“AdCap”) is an innovative program that funds student led solutions, motivating and empowering them to make changes in school and community health and wellness. Through the process of creating and implementing projects, AdCap fosters leadership and workforce readiness skills that help prepare young people for future jobs.
The program empowers students ages 13 to 17 to think and act like entrepreneurs by providing tools and resources to help turn students’ ideas into lasting, meaningful change for their community and their peers. Youth across the country collaborate with one another to create a Project Design and pitch for funding to bring their big ideas to life.
Using health and wellness advocacy as a training ground to foster tomorrow’s skills, AdVenture Capital provides priceless exposure to, and training in, the skills that will translate into preparation for the next phase of education as well as fulfilling, productive, meaningful careers, in jobs that contribute to personal, family and social stability.
Since 2013:
- Over 3,000 students and 650 schools have participated in AdVenture Capital.
- 1,500 student projects have been pitched and developed.
- 1,100 corporate volunteers have mentored and engaged AdCap student entrepreneurs along the way.
Reach and Results
73K
U.S. schools are engaged in GENYOUth programs
30MM
students rely on school meals for a significant portion of their daily nutrition
100K
1 Grab and Go Breakfast Cart increases access to 100,000 school meals in just one year
30MM
students rely on school meals for a significant portion of their daily nutrition
What Happens When Teens Have Big Ideas?
A word about AdVenture Capital
“Today’s world requires leaders with entrepreneurial spirits who are capable of adapting and taking risks. I welcomed the opportunity to play a part in AdVenture Capital, a program that recognizes and rewards students for their ideas and instills in them the confidence to own the process of change to create healthier learning environments.”
Warren Buffett, Chairman and CEO, Berkshire Hathaway
Photos
Our 3 Pillars of Purpose
Give Youth a Voice
GENYOUth Insights
Enhance Nutrition and Physical Activity in Schools
For Schools’ Sake
Fuel Up To Play 60
NFL Flag-In-School
Nurture Youth Leadership and Workforce Readiness
AdVenture Capital
