Many Points of Impact!
Committed to child health and wellness in the school environment, GENYOUth was founded in 2010, the result of an unprecedented public-private partnership between the National Dairy Council – funded by America’s dairy farmers – and the National Football League.
These two organizations recognized the importance of bringing leaders in health, education, government and business together in a movement to help America’s youth achieve a healthier future – and to raise funds to help make that happen.
Our success is fueled by uniting partners with shared goals, and by empowering youth to drive change.
Highlights of our accomplishments include:
- Raised over $200M to create healthier school communities
- Generated $20 million to support over 10,000 schools during and after the pandemic through our End Student Hunger Fund.
- In partnership with Super Bowl Host Committees in Houston, Minneapolis, Atlanta, Miami, Tampa Bay, Los Angeles and Phoenix, GENYOUth has increased access to over 75 million incremental breakfasts annually to high need U.S. schools. Next up is Las Vegas.
- Named the charitable beneficiary/producer since 2021 of Taste of the NFL, the Super Bowl’s premier purpose-driven culinary event devoted to tackling food insecurity, which has increased access to hundreds of millions of school meals.
- Participated in the 2022 White House Conference on Hunger, Nutrition & Health, elevating the need for physical activity programs for kids.
- Equipped over 25,000 U.S. schools with 37,500 NFL FLAG-In-School kits, engaging an estimated 16.5 million students and making flag football the fastest growing youth sport in America from 2015-2018, while holding steady in participation from 2019-2021.
- Executed collaborative efforts with U.S. Departments of Agriculture, Education and Health and Human Services, and partnered with the USDA, NFL, Fuel Up and Play 60, in awarding $35 million to help schools serve healthier meals and strengthen childhood nutrition.
- Founding member of Former First Lady Michelle Obama’s Let’s Move! Active Schools program, which equipped schools with the resources/tools to increase student physical education and activity opportunities.
- Helped improve youth aerobic capacity in 32 NFL Club markets in collaboration with The Cooper Institute’s FitnessGram.
- Partnered with the President’s Council on Fitness, Sports and Nutrition to increase the visibility/reach/use of the Presidential Youth Fitness Program to improve physical activity in U.S. schools.
- Conducted and published 6 Youth Insights survey and over a dozen issue-framing reports.