THE “CHUNKY®” MILLION MEALS CHALLENGE
GENYOUth and Campbell’s® Chunky®, the Official Soup Sponsor of the NFL, hosted a dynamic esports initiative with the NFL, EA SPORTS, CSL Esports and Target to help tackle hunger in schools during the pandemic. With additional support provided by America’s Dairy Farmers, the NFL, Doritos and Bose, the Challenge was a free-to-enter open EA Sports Madden NFL 21 tournament that was conducted in December 2020 and January 2021. As the tournament progressed, the competition was winnowed down to the top 8 players. The players were drafted by coaching teams consisting of Madden NFL competitive pros including Joke, YoungKiv and CleffTheGod, and NFL players including Saquon Barkley, Dalvin Cook, Justin Jefferson, Jerry Jeudy, Miles Sanders, James Robinson, N’Keal Harry and Justin Simmons. The tournament culminated on January 25, 2021 with a national broadcast of the Finals competition on the NFL Network, the NFL’s official Twitch and YouTube channels, and ES Sports Twitch.
Throughout the two-month tournament, viewers were encouraged to donate to GENYOUth’s COVID-19 Emergency School Meal Delivery Fund, which helps alleviate food insecurity among the nation’s children. Proceeds from the Chunky® Million Meals Challenge, along with GENYOUth’s Taste of the NFL @Home, will support the delivery of over 125 million meals to schools and kids in need across the country!