GENYOUth Names Eric Slutsky Director, Integrated Communications
NEW YORK (February 18, 2020) – GENYOUth, a nonprofit organization dedicated to creating healthier school communities, today announced the appointment of Eric Slutsky as the group’s Director, Integrated Communications. Slutsky will be based in GENYOUth’s New York office where he will report to Lisa Travatello, GENYOUth’s Chief Marketing Officer. Slutsky will lead GENYOUth’s brand building, multi-channel, marketing communications initiatives including CEO visibility and thought leadership, media relations, content curation, social media and partnership development support.
“We are excited to have Eric join GENYOUth, as we elevate our story-telling efforts across key communications channels and continue to strengthen our commitment to the health, wellness and workforce readiness of our nation’s youth in fresh and bold new ways,” said Alexis Glick, CEO at GENYOUth.
“As GENYOuth begins to plan for its upcoming 10th anniversary, I welcome the opportunity to join an organization that has a strong leadership role in empowering youth to be catalysts for healthy living and social purpose in their schools and communities” added Slutsky.
Slutsky has more than 20 years of marketing communications and brand building experience. Most recently, he was an Executive Vice President at Current Global, and prior to that held leadership positions at Ogilvy Public Relations, Weber Shandwick and Edelman. Slutsky holds a BS in Mass Communications from Boston University.
GENYOUth is a 501c3 nonprofit organization that empowers students to create a healthier future for themselves and their peers by convening a network of private and public partners to raise funds for youth wellness initiatives that create healthier school communities. We believe that all students are change-agents who deserve the opportunity to identify and lead innovative solutions that positively impact nutrition, physical activity, and student success. GENYOUth’s flagship program, Fuel Up to Play 60, enrolls over 73,000 U.S. schools, reaching over 38 million students in nearly 10 years of operation. For more information about GENYOUth, visit www.genyouthnow.org.