News, Press Releases

Game On to Tackle Student Hunger

September 12, 2023

GENYOUth, Clark County School District, Las Vegas Super Bowl Host Committee, and Partners Announce Statewide Effort to Provide Grants to Support Serving More Than 12 Million School Meals Benefitting Over 45,000 Nevada Students   

Aligned with September’s Hunger Action Month, Group Invites Nevada Residents to Nominate Deserving Schools for Super School Meal Grants 

LAS VEGAS (September 12, 2023) – GENYOUth, the national non-profit organization founded by America’s dairy farmers and the NFL to create healthier school communities, today announced the launch of Super School Meals. This community-based initiative is providing grants to equip Nevada schools within high-need communities with Grab and Go meal equipment packages to help tackle student hunger and increase access to and participation in school meals. Along with partners the Clark County School District, Las Vegas Super Bowl Host Committee, Dairy Council of Nevada; and purpose-minded corporate sponsors Frito-Lay North America, The Quaker Oats Company, PepsiCo Foundation, and The Kroger Co. Zero Hunger | Zero Waste Foundation in partnership with Smith’s, GENYOUth invites Nevada residents to nominate a K-12 public school to receive a grant for one of over 58 meal equipment packages that will be delivered to schools across the state.

With September designated as Hunger Action Month, Super School Meals kicked off today at West Preparatory Academy in Las Vegas with a celebratory student event featuring special appearances by NFL Legend and former Las Vegas Raiders Linebacker Morlon Greenwood; and local school and government officials including Rebecca Tschinkel, Clark County School District school associate superintendent; Jhone Ebert, Superintendent of Public Instruction at Nevada Department of Education;  and Shonda Summers-Armstrong, District 6 Assemblywoman. Through the generous support of Frito-Lay North America, The Quaker Oats Company, PepsiCo Foundation, and Kroger’s Zero Hunger | Zero Waste Foundation in partnership with Smith’s, Nevada schools will receive receive grants for Super School Meal equipment packages in the coming months, including mobile meal carts and milk coolers. These packages will increase access to more than 12 million school meals benefitting over 45,000 Nevada students. 

“School meals are critical for students’ nutrition security, well-being, and learning; and a recent Tufts University study indicated that the healthiest meals kids eat are school meals, which contain milk, fruit, vegetables, whole grain and lean protein. With 1 in 5 Nevada children living in food insecurity¹, Nevada schools will be able to nourish more at-risk students with this Grab and Go equipment,” said Ann Marie Krautheim, M.A., R.D., L.D., CEO of GENYOUth. “Grab and Go meal equipment has been proven to increase school meal participation by as much as 27%. The Super School Meals initiative would not be possible without the support of committed partners who have come together to ensure that the only hunger a child experiences is the hunger to learn.”

  • 30 million U.S. students rely on school meals for a significant portion of their daily nutrition, but a new report finds that for every 100 students who participate in school lunch, only 56 are participating in school breakfast.² 
  • 81% of Nevada students qualify for free/reduced price school meals based on household income.³ 
  • Nevada is among the top 10 states with the greatest percentage increase – 9.1% – in the number of Free and Reduced-Price breakfast participants.⁴ 

“We are excited to host the Super School Meals program kickoff in our school district. When the community comes together on behalf of students, we reduce their obstacles so they can focus and succeed academically,” said Clark County School District Superintendent Dr. Jesus F. Jara. “Thank you to our partners for their continued commitment to our students’ health and educational outcomes.”

In the coming months, GENYOUth will deliver meal equipment packages to schools throughout Nevada, leading up to Super Bowl LVIII and its premier purpose-driven culinary event, Taste of the NFL, on Saturday, February 10, 2024, of which GENYOUth is the charitable partner. Net proceeds raised from Taste of the NFL will benefit schools in Nevada and throughout the nation. The collective impact of the 2023 Taste of the NFL event held in Phoenix generated $1.8 million in revenue, which benefited over 700 schools and 385,000 students by increasing access to 100 million meals in all 32 NFL club markets.

“Super School Meals is a critical part of the Las Vegas Super Bowl Host Committee’s goal of driving lasting social and economic impact across our local communities,” said Sam Joffray, President & Chief Executive Officer of the Las Vegas Super Bowl Host Committee. “We are proud to partner with GENYOUth to tackle food insecurity and deliver the equipment and resources Nevada schools need to help their students thrive in and out of the classroom.”  

“Frito-Lay and Quaker are proud of our longstanding support of GENYOUth, which has created opportunities to alleviate food insecurity and nourish students in communities across the country,” said Joan Cetera, Vice President of Communications, PepsiCo Foods North America. “We are committed to supporting the communities in which we live and work and are honored to support students across the state of Nevada to have access to a nutritious breakfast.”    

“PepsiCo and our Foundation is committed to addressing food insecurity by increasing equitable access to nutritious foods and other critical resources in high-need school districts,” said C.D. Glin, President, PepsiCo Foundation, and Global Head of Philanthropy, PepsiCo. “Access to nutritious food can positively impact children’s physical health, cognitive development, and educational outcomes leading to a healthier future for these children and creating lasting change in the communities where we live and work.” 

“Our aim is create communities free of hunger and waste. The Zero Hunger | Zero Waste Foundation and Smith’s are excited to partner with GENYOUth to provide children in Nevada schools with access to healthy food so they can focus on their learning, not an empty stomach,” said Tina Murray, Division Corporate Affairs Manager, Smith’s Food and Drug.

“Super School Meals reflects the deep commitment of Nevada dairy farmers to the health and well-being of Nevada’s children. We are proud to collaborate with GENYOUth and other partners to ensure all students have access to nutritious dairy products as part of their school meals,” said Tammy Baker, CEO, Dairy Management West. 

“I am proud to support Super School Meals in Nevada and to be participating in today’s school event. As a professional football player, I see first-hand the critical role school nutrition plays in the lives of students. We must all do our part to ensure students have access to school meal and physical activity programs,” said Morlon Greenwood, former NFL Linebacker and president of the NFL Alumni Las Vegas chapter. 

Schools in Nevada can apply for a Super School Meal Equipment Grant, or Nevada residents can nominate their local school to apply for a grant, by visiting www.GENYOUthNow.org⁵  

For more information on Taste of the NFL, visit TasteoftheNFL.com. 

To help GENYOUth end student hunger, visit GENYOUthNow.org/donate. 

¹ Feeding America
² FRAC Large School District Report, June 2023
³ USDA Child Nutrition Tables 
⁴ FRAC School Meals Report 2020-2021 School Year (February 2022) 
⁵ An application/nomination does not guarantee that a school will receive a Super School Meals equipment grant. 

About GENYOUth

GENYOUth is a 501c3 national nonprofit dedicated to helping school children thrive by living a well-nourished and physically active life. A catalyst for youth health and wellness, GENYOUth has supported over 77,000 U.S. schools to equip them with the resources needed to ensure millions of children have equitable access to nutrition and physical activity. Founded by America’s dairy farmers and the NFL, GENYOUth convenes a network of private and public partners, including Fortune 100 companies and foundations to ensure all children are nourished and active to be their best selves. With a commitment to end student hunger, GENYOUth provides nutrition grants to increase access to healthy school meals among food insecure students. GENYOUth is the official charitable partner of Taste of the NFL, a purpose-driven Super Bowl culinary experience that raises awareness and generates funds to fight hunger and food insecurity to support the organization’s commitment to end student hunger. To learn more and support GENYOUth visit www.GENYOUthnow.org and follow us on LinkedIn, Facebook, Instagram and Twitter

About Las Vegas Super Bowl Host Committee

The Las Vegas Super Bowl Host Committee is a 501(c)(6) non-profit organization whose mission is to provide a premier Super Bowl LVIII Experience in 2024. Serving as the liaison between the National Football League and the City of Las Vegas, Clark County, and State of Nevada, the Las Vegas Super Bowl LVIII Host Committee unites local and national stakeholders to maximize opportunities surrounding the Super Bowl to drive lasting social, cultural, and economic impact across the region. For more information, visit www.lvsuperbowlhc.com and follow @lvsuperbowlhc on Instagram, Facebook, Twitter, TikTok and LinkedIn.

About PepsiCo  

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com 

About Frito-Lay North America 

Frito-Lay North America, Inc. is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay’s® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos® snacks, Stacy’s® pita chips, PopCorners® popped-corn snack, SunChips® multigrain snacks and Fritos® corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About the PepsiCo Foundation

The PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in the essential elements of a sustainable food system with a mission to support thriving communities. Working with non-profits and experts around the globe, we’re focused on helping communities obtain access to food security, safe water and economic opportunity. We strive for tangible impact in the places where we live and work—collaborating with industry peers, local and international organizations, and our employees to affect large-scale change on the issues that matter to us and are of global importance. Learn more at www.pepsicofoundation.com.     

About Quaker 

The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world’s largest consumer packaged goods companies. For more than 140 years, Quaker’s brands have served as symbols of quality, great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker, or follow us on Twitter and Instagram @Quaker. 

About The Kroger Co. Zero Hunger | Zero Waste Foundation In Partnership With Smith’s

The Kroger Co. Zero Hunger | Zero Waste Foundation is a 501(c)(3) public charity founded in 2018. Through the end of 2022, the organization directed more than $59 million to organizations, innovators and changemakers across the U.S. who are working to end hunger and waste in their communities. It encourages organizations and founders to work together, catalyze innovation and create a food system that will serve America into the future.  

About Dairy Council of Nevada

The Dairy Council of Nevada is a non-profit organization comprised of a team of dedicated professionals devoted to the promotion of agriculture, lifelong health and the enjoyment of food. We work on behalf of Nevada’s Dairy Farm Families to provide timely, scientifically-based nutrition information to the media, health professionals, consumers, and others concerned about fostering a healthy diet in addition to promoting fun, community-based events to showcase dairy foods and dairy farmers.

About Clark County School District

Established in 1956, the Clark County School District (CCSD) is the number one choice for families and students. As the nation’s fifth largest school district, we educated 305,000 students – offering a variety of nationally recognized programs, including Magnet Schools, Career and Technical Academies, and Advanced Placement programs. CCSD educates 64 percent of all students in Nevada and works closely with community partners and business leaders to educate students to compete in a global economy. 


Contact: 

Eric Slutsky, GENYOUth, eric.slutsky@genyouthnow.org, 917-391-6709

Melinda Malone, Clark County School District, malonmd@nv.ccsd.net

Samantha Grimes, Las Vegas Super Bowl Host Committee, samantha@lvsuperbowlhc.com   

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