Chief Marketing Officer
Lisa Travatello is the Chief Marketing Officer for GENYOUth where she leads the organization’s brand building and marketing communications efforts and works in partnership with a talented team of thinkers, creators and doers on business and partnership development to support student engagement and the execution of innovative ideas to advance wellness in school communities.
A brand advocate for simply smart creative ideas that create curiosity, conversation and make an impact, Lisa brings to GENYOUth a deep bench of experience in strategic planning, brand building/revitalization, creative problem solving, social media and integrated marketing. A self-professed creative instigator, Lisa has worked on a series of award-winning campaigns for Ocean Spray, General Motors, Hanes brands Inc., Unilever, The Kellogg Company, The Dannon Company and The National Yogurt Association.
At the core of Lisa’s brand communications know-how is the value of telling a good story in highly compelling (and sometimes, unexpected) ways to pique the interest of advocates, influencers and stakeholders. Lisa has held executive leadership positions with the world’s top public relations agencies including Burson-Marsteller, Weber Shandwick, Current Lifestyle Marketing, Edelman Worldwide, Porter Novelli and Ogilvy in addition to her work with municipalities including the City of Pittsburgh and the City of Glen Cove. Lisa holds a B.A. in English Writing and Communications from the University of Pittsburgh and is a graduate of WPP’s Maestro executive training and IPG/WS management training programs.