Physical Activity

PHYSICAL ACTIVITY

Helping Students Move More, Play More, and Thrive

GENYOUth helps schools create inclusive opportunities for all students to move, play, and build healthy habits that last a lifetime.

Why Physical Activity Matters

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Regular physical activity supports students’ physical health, mental well-being, confidence, and academic success. Yet fewer than one in four young people get the recommended 60 minutes of daily physical activity.

NFL FLAG-In-School

“NFL FLAG-In-School opens the door of accessibility to all students regardless of gender, age, ability, and ethnicity. It provides football for all!

Troy Vincent, Sr.
NFL Executive VP of Football Operations

YOUTH SAY IT BEST

Flag Football for All

NFL FLAG-In-School brings flag football directly to schools through free equipment kits, national standards-aligned curriculum, and digital resources that make physical activity fun, inclusive, and engaging for all students.

As one of the nation’s fastest-growing sports—and an official sport of the 2028 Olympic Games—flag football inspires young people to get active, build confidence, strengthen teamwork skills, and develop a lifelong love of movement.

The program gives educators everything they need to introduce flag football during physical education, recess, after-school programs, and other school and community-based settings—all at no cost.

A Turnkey Solution for Schools

It’s everything educators need to get started:

Equipment Kit

50 NFL FLAG-In-School belts
10 age-appropriate footballs
Ball pump
Mesh carrying bag

Standards-Aligned Resources

Elementary, middle, and high school curriculum developed by SHAPE America available in both English and Spanish
Rules of the Game available in both English and Spanish
Tips for teaching nutrition concepts in P.E. class
Instructional videos with nutrition tips

Bringing the Program to Life Locally

Beyond equipment and resources, NFL clubs support NFL FLAG-In-School in select markets through educator trainings, school activations, and community engagement opportunities. These local experiences vary by market and availability, helping schools deepen implementation and create memorable moments for students where opportunities are available.

NATIONAL REACH AND IMPACT

NFL FLAG-In-School Kits Distributed

Schools and Community Organizers Reached

M+

Students Impacted

NFL Clubs Engaged Nationwide

WHAT EDUCATORS ARE SAYING

“My students love the program. Student involvement has increased while poor behaviors have decreased.”

“Students always want to use the equipment during recess. It’s a great way for them to be active.”

“With so many girls participating, our school created a first-ever all-girls after-school flag program.”

Get Started!

Apply for free equipment, access digital resources, explore national and local impact data, and learn more about NFL FLAG-In-School.

NFL FLAG-In-School PLAY 60 Champions

Extending Curriculum

Powered by GENYOUth and Action for Healthy Kids, PLAY 60 Champions helps school districts build sustainable systems that integrate movement throughout the school day.

Districts receive professional learning, implementation guidance, and resources that expand physical activity beyond P.E.

Interested in Getting Involved?

“For 20 years, PLAY 60 has empowered kids to be active for 60 minutes every day. Schools are at the heart of that success, and we’re building on our commitment by inviting schools to become PLAY 60 Champions -- giving every student the chance to move, play, and thrive.”